Well, really until now while sketching out our business models,the problem almost everyone is facing - at least the majority did face - is how to determine what value to propose. Many things considered to be a part of the value proposition were not really what should actually have been the value proposition and the crucial points went missing
so here are some important tips for communicating and determining our value proposition
1. Start off with needs
2. Ask your clients -- figure out your clients and then try to sind out what they actually need
3.While marketing yourself Use language that your clients can understand, not the stupid jargon no one is interested in
4. Construct a straw man
5. Test your value proposition before actually investing money in it
if some one is interested here is the detailed article
http://www.whillsgroup.com/insights/articles/is-there-any-value-in-your-value-proposition-five-tips-for-communicating-the-real-value-of-your-services
and why all this is important: well your value proposition is what earns you customers.Many start-ups fail because they fail to add real value to the customers and just have the "me too" approach, so if we actually craft out a carefully designed value proposition and communicate it effectively in our marketing strategy, then definitely we can actually win out many loyal customers
principles of lean thinking expound that 'value' must be defined by the customer.
ReplyDeleteyeah U do understand that.. but since we cannot reach out every customer before we launch the product, we can you know access a sample and think what value they want, and that's what the point number two says
ReplyDeletesince we as entrepreneurs are to launch the product it's our job to provide the desired value